Happy 10th Birthday, cc:Clients!

cakeTen years ago, when we launched cc:Clients, “curating content” and “content marketing” were, if not unheard of, at least unpopular and untested activities for professionals.  Today, as cc:Clients celebrates its 10th birthday, we consider ourselves pioneers in this exciting and effective marketing strategy – and, we’re thrilled to launch the next phase of our service.

E-mail marketing that incorporates hand-selected news content for professional service firms remains the core of our business. But, because identifying the most relevant and highest-quality news online has become even more important as mobile and social media outlets are now commonplace, we have expanded the scope of our services to help law firms and others successfully market their practices.

Specifically, here’s what we’ve been working on lately at cc:Clients:

  • Our new logo reflects our new direction: Modern, simple with an emphasis on providing our customers with highly targeted, news-based content for use across a variety of platforms – e-mail, microsites, blogs, social media outlets and more.
  • Our new website also conveys the same message. While content always will remain king, a good-looking platform is one of its best tools, and we think our new website makes clear that cc:Clients is, like our own customers, dressed for success.
  • Our new products are an integral part of the content curating and content marketing services that we helped make popular. Now, not only are we providing e-mail newsletters for our customers with relevant and timely news content via our well-established Editorial DNA℠ process, but we’re expanding the vehicles in which this curated news can be conveyed, so our customers can reach their clients in numerous ways.
  • And, finally, our new director of sales and marketing, Carol Todd Thomas, will help us accomplish all of this. A tremendously experienced professional with more than 25 years of service to regional and international law firms, Carol knows what our customers’ clients want, and she’s ready to deliver.

We look forward to helping our current customers take advantage of everything cc:Clients has to offer, and we’re excited about growing our own business – just as we’ve helped our customers do so for the past decade.